Marketing Options International (MOI) is celebrating another successful year as its ‘Oracle Financial Services Global Leadership Summit’ campaign earns a first-place, runner-up, and silver award in two prestigious event awards ceremonies.
The Oracle Financial Services Global Leadership Summit
Oracle Corporation’s Financial Services Global Leadership Summit is a high-profile, annual event uniting Oracle C-Level executives with representatives from leading financial services organisations from across the globe.
This 2012 summit, held in Shanghai, marked the fourth successive year Marketing Options International had organised the event, and fortuitously coincided with a Manchester United pre-season tour fixture, for which MOI were able to gain tickets for Oracle and its delegates.
Tasked with helping Oracle build relationships with senior execs from some of the largest and fastest-growing financial services organisations, MOI attracted 164 delegates from 18 countries to attend the event. This resulted in 32 sales leads, translating to a qualified sales pipeline of $11.3million—a 440% ROI for Oracle.
MOI’s contribution to the summit resulted in the agency taking home the prize for ‘Best Conference’ at the 2013 Event Awards in October, while gaining the runner-up spot for ‘Best International Event’ the same night, and winning the Silver Award for ‘Best International Conference’ at the Eventia Awards earlier this month.
Gary Pugh, Vice President and Head of Marketing of the Oracle Financial Services Global Business Unit, said of the MOI team: “[They] were an absolute delight to work with and demonstrated the professionalism, innovation and enthusiasm we have come to expect of Marketing Options. This contributed to an extremely successful event, which met all of Oracle’s objectives for productive relationship-building with senior decision-makers.”
KeyedIn Solutions UK multi-channel campaign launch gains three further nominations
MOI also received three nominations this year at the B2B Marketing Awards, for the UK launch of a new project management software vendor, KeyedIn Solutions. The campaign was shortlisted for ‘Best Integrated Campaign’, ‘Best SME-Targeted Campaign’ and ‘Most Commercially Successful Campaign’. Within six months of launch the campaign had delivered 933 marketing qualified leads, 102 sales qualified leads, and a sales pipeline worth $600K (£395K), all of which far exceeded the client’s objectives.
Innovative video-in-a-card campaign up for Best Use of Direct Mail
In addition to this, MOI was also shortlisted for ‘Best Use of Direct Mail’ at the 2013 B2B Marketing Awards, for an innovative campaign consisting of a video message in a card designed to engage customers in the Oil & Gas and Utilities sectors, and articulate the benefits of Oracle’s Primavera Enterprise Project Portfolio Management software. Within two weeks, the campaign had delivered 33 marketing qualified leads, leading to two sales meetings with a pipeline value of $2M.
If you’re not already making your plans for 2014, you really should be. It’s not easy, though, getting your head out of the day-to-day. How can you focus?
Used well, social media can give a live marketing event an instant, global dimension – not to mention supercharging awareness, registrations, attendance, planning and interactivity. And it’s probably more critical in the B2B tech sector than anywhere else.
At any given moment, a prospect might be about to strike a trigger point and start their tech buying journey. How can you be sure to reach them when it counts?