When it comes to revenue-focused marketing, are you a saint, or a sinner?
Quality lead nurturing will create a sale roughly 70% more often than no nurture. Yet for many technology marketing teams, the idea that they need to go beyond just generating leads is still something relatively new. Everyone seems to have a slightly different take on lead nurturing, what it should involve, and when it is most appropriate – which in turn causes to some pretty obvious errors.
So we thought it would be helpful to point out some of the main pitfalls companies tend to stumble into when they’re getting to grips with lead nurturing planning and implementation.