Monday
Nov282011
Marketing Options International wins two B2B Marketing Awards
Monday, November 28, 2011 at 5:42PM | by Andrew Chaplin
On Thursday 24th November, Marketing Options International (MOI) was awarded Best Marketing Event at the 2011 B2B Marketing Awards, the annual showpiece event for the B2B marketing industry.
The award was won for a series of Customer Services events showcasing Oracle Corporation’s unique support proposition. MOI organised 13 highly engaging live events across Europe, the Middle East and Africa and managed to smash the registration target by 81%, delivering a staggering return on investment on the campaign budget.
Gareth Scragg, Director, Services Marketing, EMEA at Oracle Corporation, said “Oracle works hard to promote its support services offering, hence the extent and wide geographic reach of the campaign. It means a great deal to us to receive industry recognition for this and we’re thrilled with the win.”
MOI also achieved runner-up for Best International Campaign for its work on Oracle Corporation’s Power Days webcast programme. The 15 webcasts, successfully rolled out across 40 countries in three different languages, resulted in a phenomenal volume of leads for Oracle and highlighted MOI’s expert knowledge of local country marketing and their international campaign management expertise.
“We are proud and honoured to win the Best B2B Marketing Event award. It is a real testament to our team’s incredible hard work and commitment to delivering event marketing excellence” said Vanessa Cheal, Managing Director, MOI.
The B2B Marketing Awards were launched in association with Information Arts in 2005, and have since grown to become the must-attend event in the B2B marketing calendar.
Author: Laura Nolan, Marketing Options International
The award was won for a series of Customer Services events showcasing Oracle Corporation’s unique support proposition. MOI organised 13 highly engaging live events across Europe, the Middle East and Africa and managed to smash the registration target by 81%, delivering a staggering return on investment on the campaign budget.
Gareth Scragg, Director, Services Marketing, EMEA at Oracle Corporation, said “Oracle works hard to promote its support services offering, hence the extent and wide geographic reach of the campaign. It means a great deal to us to receive industry recognition for this and we’re thrilled with the win.”
MOI also achieved runner-up for Best International Campaign for its work on Oracle Corporation’s Power Days webcast programme. The 15 webcasts, successfully rolled out across 40 countries in three different languages, resulted in a phenomenal volume of leads for Oracle and highlighted MOI’s expert knowledge of local country marketing and their international campaign management expertise.
“We are proud and honoured to win the Best B2B Marketing Event award. It is a real testament to our team’s incredible hard work and commitment to delivering event marketing excellence” said Vanessa Cheal, Managing Director, MOI.
The B2B Marketing Awards were launched in association with Information Arts in 2005, and have since grown to become the must-attend event in the B2B marketing calendar.
Author: Laura Nolan, Marketing Options International
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