Friday
Jul272012
MOI expands award-winning team with strategic appointment
Friday, July 27, 2012 at 3:29PM | by Andrew Chaplin
MOI has extended its award-winning team with the appointment of Strategy and Planning Director, Andrew Chaplin, formerly of Gilroy, Vodafone and Telewest.
Andrew has worked in the IT/technology industry for over 20 years delivering international marketing programmes. At Gilroy, Andrew was a senior partner and oversaw the visualisation and strategic development of marketing campaigns for Equant, Microsoft/Siemens, Colt, RICOH, Oracle and SuccessFactors.
Having held a number of senior marketing roles, Chaplin said: “With so many new technologies influencing B2B marketing, I am delighted to be joining such a talented marketing team at MOI where the focus will be to build on their recent growth and achievements.”
Vanessa Cheal, MOI managing director, comments: “Andrew’s creativity and strategic marketing experience, both of domestic and international B2B campaigns, is truly excellent. He has worked with many leading technology brands that have used his expertise to generate substantial sales results and market penetration. He will be a real asset to our team and instrumental in extending the strategic focus of our business. “
Last year saw a record growth for MOI and a string of significant account wins. Current clients include including Oracle Corporation, EMC, Alcatel Lucent, Fujitsu, Steria and OKI Europe.
Andrew has worked in the IT/technology industry for over 20 years delivering international marketing programmes. At Gilroy, Andrew was a senior partner and oversaw the visualisation and strategic development of marketing campaigns for Equant, Microsoft/Siemens, Colt, RICOH, Oracle and SuccessFactors.
Having held a number of senior marketing roles, Chaplin said: “With so many new technologies influencing B2B marketing, I am delighted to be joining such a talented marketing team at MOI where the focus will be to build on their recent growth and achievements.”
Vanessa Cheal, MOI managing director, comments: “Andrew’s creativity and strategic marketing experience, both of domestic and international B2B campaigns, is truly excellent. He has worked with many leading technology brands that have used his expertise to generate substantial sales results and market penetration. He will be a real asset to our team and instrumental in extending the strategic focus of our business. “
Last year saw a record growth for MOI and a string of significant account wins. Current clients include including Oracle Corporation, EMC, Alcatel Lucent, Fujitsu, Steria and OKI Europe.
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