Content Library
Welcome to our content library, where we provide B2B marketers with useful resources dedicated to improving the effectiveness of marketing programmes and ultimately ROI. Please feel free to download and email us with your comments and suggestions for future pieces.
Videos
The Do’s and Dont’s of Social Media
Top tips for making sure the time you invest in social media is time well spent.
Content Marketing in the Digital Era
Advice on creating content that’s unique, value-packed, and perfectly matched to its medium.
Why Agency Specilisation Matters
View our short introductory video to hear how our clients benefit from our B2B technology marketing specialisation.
The Core Values of a Captivating Tech Brand
Expert advice and personal perspectives on building a strong tech brand in an increasingly crowded marketplace.
Measuring (and improving) the Quality of Leads
Personal insights and practical advice on lead qualification and improving lead quality.
Understanding Today’s Technology Buyer
Rising to the challenge of profiling the technology buyer in the social age.
Secrets of the IT Superbrands
Superbrands chairman Steve Cheliotis reveals the branding secrets of the tech giants.
Webinars
The value of social media monitoring in b2b marketing
How social media monitoring can give you actionable insights to drive closed loop marketing on the social web.
Using B2B Events to deliver qulaified leads
Lilah Walker gives fresh insight and best practice advice.
Born Digital: The value of virtual events today and tomorrow
Learn why online events should form part of your marketing strategy, along with five key factors to staging or hosting a virtual event.
Integrating social media inn live events
Learn how to integrate social media into live events to support the their aims, while avoiding the clichés and pitfalls.
Search and social 2 + 2 = 5
Find out how, search and social can hugely improve search rankings, lead conversion rates and overall marketing ROI.
Best Practice Guidelines & White Papers
White Paper: A Successfull Social Media Marketing Strategy
Create a social media marketing strategy that unlocks the full business value of social media engagement.
White Paper: Where’s the beef?
How can social media really cut the mustard in B2B Marketing strategy?
White Paper: Stop, Look, Listen
Why Social Media Monitoring Really Matters in B2B Marketing.
Guide: Discover the Secrets of B2B Event Success
Insight and advice on event strategy, audience engagement, delegate management, on-site logistics and much more.
Guide: Building Better Analyst Relations
B2B technology marketers share their top tips for better analyst engagement.
Research: The Changing Landscape of B2B Technology Marketing
Uncovering the key challenges, objectives and priorities of over 100 senior B2B technology marketers.
Guide: Five Fundamentals of Account Based Marketing
Discover how to use ABM to increase your marketing success rate.
Articles
Love thy delegates… without them, you don’t have an event
How to achieve event attendance rates of 80% and above.
How to Get Internal Buy-In for Social Media Engagement
Seven steps to successfully ensuring internal commitment to your social media marketing.
