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		<title>Marketing Options International ranks in the Top 20 B2B Marcomms Agencies</title>
		<link>http://www.mointernational.com/blog/marketing-options-international-ranks-in-the-top-20-b2b-marcomms-agencies/</link>
		<comments>http://www.mointernational.com/blog/marketing-options-international-ranks-in-the-top-20-b2b-marcomms-agencies/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 09:42:57 +0000</pubDate>
		<dc:creator>Vanessa Cheal</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=853</guid>
		<description><![CDATA[Marketing Options International has ranked in the Top 20 B2B Marcomms Agencies,  the annual agency survey from B2B Marketing. Commenting on the results, Joel Harrison, editor at B2B Marketing said, &#8220;There may be further grief and tough times ahead for all business functions, not least marketing. But the good news is the B2B marketers have [...]]]></description>
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		<title>Why bland brand thinking needs a refresh</title>
		<link>http://www.mointernational.com/blog/why-bland-brand-thinking-needs-a-refresh/</link>
		<comments>http://www.mointernational.com/blog/why-bland-brand-thinking-needs-a-refresh/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 15:17:48 +0000</pubDate>
		<dc:creator>Laura Nolan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=849</guid>
		<description><![CDATA[When it comes to brand-building, most of us instinctively look towards the ‘superbrands’ to see what we can learn from them. But are we looking in the wrong place? The superbrands excel at using their exceptional levels of awareness and loyalty – advantages that the majority of B2B tech businesses can’t take for granted. But [...]]]></description>
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		<title>Five Ways To Get More Value From Your Social Media Activities</title>
		<link>http://www.mointernational.com/blog/five-ways-to-get-more-value-from-your-social-media-activities/</link>
		<comments>http://www.mointernational.com/blog/five-ways-to-get-more-value-from-your-social-media-activities/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 18:31:43 +0000</pubDate>
		<dc:creator>Vanessa Cheal</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=843</guid>
		<description><![CDATA[If you’re like most B2B technology marketers, you’re probably already using social media as an integrated part of your marketing strategy. But with so many platforms and so many different ways you can use them, it can be hard to decide where to focus your budget and resources. As part of our series of bite-size [...]]]></description>
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		<title>Four Things You Need To Know About Lead Generation in 2012</title>
		<link>http://www.mointernational.com/blog/four-things-you-need-to-know-about-lead-generation-in-2012/</link>
		<comments>http://www.mointernational.com/blog/four-things-you-need-to-know-about-lead-generation-in-2012/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 16:15:05 +0000</pubDate>
		<dc:creator>Vanessa Cheal</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=810</guid>
		<description><![CDATA[The next in the series of mini-videos from Technology Marketing In Mind – Rethinking the Art of Lead Generation – has now been released. We’ve pulled together some of the expert insights the videos contain and created a bite-sized guide to lead gen in 2012. (You can watch all three brand new videos here). &#160; [...]]]></description>
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		<title>How do you build a standout tech brand in 2012?</title>
		<link>http://www.mointernational.com/blog/how-do-you-build-a-standout-tech-brand-in-2012/</link>
		<comments>http://www.mointernational.com/blog/how-do-you-build-a-standout-tech-brand-in-2012/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 17:21:53 +0000</pubDate>
		<dc:creator>Vanessa Cheal</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=802</guid>
		<description><![CDATA[As social media makes the B2B technology marketplace busier, noisier and more crowded, the ability to stand out has never been more crucial — or more valuable. But with so many vendors offering solutions to similar business problems, how can B2B technology companies create a brand that&#8217;s really distinct? That&#8217;s the question being discussed by [...]]]></description>
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		<title>Marketing Options International wins two B2B Marketing Awards</title>
		<link>http://www.mointernational.com/blog/marketing-options-international-wins-two-b2b-marketing-awards/</link>
		<comments>http://www.mointernational.com/blog/marketing-options-international-wins-two-b2b-marketing-awards/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 17:42:36 +0000</pubDate>
		<dc:creator>Laura Nolan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[On Thursday 24th November, Marketing Options International (MOI) was awarded Best Marketing Event at the 2011 B2B Marketing Awards, the annual showpiece event for the B2B marketing industry. The award was won for a series of Customer Services events showcasing Oracle Corporation’s unique support proposition. MOI organised 13 highly engaging live events across Europe, the [...]]]></description>
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		<title>The changing landscape of B2B technology marketing</title>
		<link>http://www.mointernational.com/blog/the-changing-landscape-of-b2b-technology-marketing/</link>
		<comments>http://www.mointernational.com/blog/the-changing-landscape-of-b2b-technology-marketing/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 16:15:21 +0000</pubDate>
		<dc:creator>Vanessa Cheal</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=793</guid>
		<description><![CDATA[What happened to your marketing plans over the last 18 months? If you’re anything like the 100+ B2B technology marketers who took part in our recent specially commissioned survey into the changing landscape of B2B technology marketing, then the chances are your priorities had to shift pretty fast. It’s a perfect indication of the turbulent [...]]]></description>
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		<title>How are IBM and Cisco connecting with today’s B2B buyer?</title>
		<link>http://www.mointernational.com/blog/how-are-ibm-and-cisco-connecting-with-today%e2%80%99s-b2b-buyer/</link>
		<comments>http://www.mointernational.com/blog/how-are-ibm-and-cisco-connecting-with-today%e2%80%99s-b2b-buyer/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 16:43:00 +0000</pubDate>
		<dc:creator>Laura Nolan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=779</guid>
		<description><![CDATA[These are thrilling yet difficult times for B2B technology marketers. The end of 2011 finds us in a buyer’s market, having to work harder and smarter to encourage sustainable customer loyalty and brand advocacy – but also having a wealth of new tools and channels to help us achieve our goals. With so many opportunities [...]]]></description>
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		<title>25 B2B Technology Marketers Speak Their Mind in a Brand New Video Series</title>
		<link>http://www.mointernational.com/blog/25-b2b-technology-marketers-speak-their-mind-in-a-brand-new-video-series-2/</link>
		<comments>http://www.mointernational.com/blog/25-b2b-technology-marketers-speak-their-mind-in-a-brand-new-video-series-2/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 12:46:40 +0000</pubDate>
		<dc:creator>Laura Nolan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=772</guid>
		<description><![CDATA[Marketing Options International has worked in partnership with the Institute of Digital and Direct Marketing (IDM), to produce a year-long programme of digital content showcasing real-life opinions, insight and advice from some of the UK’s most experienced B2B technology marketers. This programme, aptly named ‘Technology Marketing in Mind’ will launch in November 2011. Across 20+ [...]]]></description>
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		<title>Marketing Options shortlisted for three B2B Marketing Awards</title>
		<link>http://www.mointernational.com/blog/marketing-options-shortlisted-for-three-b2b-marketing-awards/</link>
		<comments>http://www.mointernational.com/blog/marketing-options-shortlisted-for-three-b2b-marketing-awards/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 15:39:00 +0000</pubDate>
		<dc:creator>Vanessa Cheal</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=749</guid>
		<description><![CDATA[Marketing Options International (MOI), an international business-to-business (B2B) technology marketing agency headquartered in Walton-on-Thames, Surrey, has been shortlisted in three categories at the 2011 B2B Marketing Awards, the annual showpiece event for the B2B marketing industry. MOI was shortlisted for Best International Campaign and Best Lead Nurturing Campaign for its work on Oracle Corporation’s Power [...]]]></description>
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