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		<title>Four Things You Need To Know About Lead Generation in 2012</title>
		<link>http://www.mointernational.com/blog/four-things-you-need-to-know-about-lead-generation-in-2012/</link>
		<comments>http://www.mointernational.com/blog/four-things-you-need-to-know-about-lead-generation-in-2012/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 16:15:05 +0000</pubDate>
		<dc:creator>Vanessa Cheal</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=810</guid>
		<description><![CDATA[The next in the series of mini-videos from Technology Marketing In Mind – Rethinking the Art of Lead Generation – has now been released. We’ve pulled together some of the expert insights the videos contain and created a bite-sized guide to lead gen in 2012. (You can watch all three brand new videos here). &#160; [...]]]></description>
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		<title>How do you build a standout tech brand in 2012?</title>
		<link>http://www.mointernational.com/blog/how-do-you-build-a-standout-tech-brand-in-2012/</link>
		<comments>http://www.mointernational.com/blog/how-do-you-build-a-standout-tech-brand-in-2012/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 17:21:53 +0000</pubDate>
		<dc:creator>Vanessa Cheal</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=802</guid>
		<description><![CDATA[As social media makes the B2B technology marketplace busier, noisier and more crowded, the ability to stand out has never been more crucial — or more valuable. But with so many vendors offering solutions to similar business problems, how can B2B technology companies create a brand that&#8217;s really distinct? That&#8217;s the question being discussed by [...]]]></description>
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		<title>Marketing Options International wins two B2B Marketing Awards</title>
		<link>http://www.mointernational.com/blog/marketing-options-international-wins-two-b2b-marketing-awards/</link>
		<comments>http://www.mointernational.com/blog/marketing-options-international-wins-two-b2b-marketing-awards/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 17:42:36 +0000</pubDate>
		<dc:creator>Laura Nolan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=798</guid>
		<description><![CDATA[On Thursday 24th November, Marketing Options International (MOI) was awarded Best Market Event at the 2011 B2B Marketing Awards, the annual showpiece event for the B2B marketing industry. The award was won for a series of Customer Services events showcasing Oracle Corporation’s unique support proposition. MOI organised 13 highly engaging live events across Europe, the [...]]]></description>
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		<title>The changing landscape of B2B technology marketing</title>
		<link>http://www.mointernational.com/blog/the-changing-landscape-of-b2b-technology-marketing/</link>
		<comments>http://www.mointernational.com/blog/the-changing-landscape-of-b2b-technology-marketing/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 16:15:21 +0000</pubDate>
		<dc:creator>Vanessa Cheal</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=793</guid>
		<description><![CDATA[What happened to your marketing plans over the last 18 months? If you’re anything like the 100+ B2B technology marketers who took part in our recent specially commissioned survey into the changing landscape of B2B technology marketing, then the chances are your priorities had to shift pretty fast. It’s a perfect indication of the turbulent [...]]]></description>
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		<title>How are IBM and Cisco connecting with today’s B2B buyer?</title>
		<link>http://www.mointernational.com/blog/how-are-ibm-and-cisco-connecting-with-today%e2%80%99s-b2b-buyer/</link>
		<comments>http://www.mointernational.com/blog/how-are-ibm-and-cisco-connecting-with-today%e2%80%99s-b2b-buyer/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 16:43:00 +0000</pubDate>
		<dc:creator>Laura Nolan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=779</guid>
		<description><![CDATA[These are thrilling yet difficult times for B2B technology marketers. The end of 2011 finds us in a buyer’s market, having to work harder and smarter to encourage sustainable customer loyalty and brand advocacy – but also having a wealth of new tools and channels to help us achieve our goals. With so many opportunities [...]]]></description>
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		<title>25 B2B Technology Marketers Speak Their Mind in a Brand New Video Series</title>
		<link>http://www.mointernational.com/blog/25-b2b-technology-marketers-speak-their-mind-in-a-brand-new-video-series-2/</link>
		<comments>http://www.mointernational.com/blog/25-b2b-technology-marketers-speak-their-mind-in-a-brand-new-video-series-2/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 12:46:40 +0000</pubDate>
		<dc:creator>Laura Nolan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=772</guid>
		<description><![CDATA[Marketing Options International has worked in partnership with the Institute of Digital and Direct Marketing (IDM), to produce a year-long programme of digital content showcasing real-life opinions, insight and advice from some of the UK’s most experienced B2B technology marketers. This programme, aptly named ‘Technology Marketing in Mind’ will launch in November 2011. Across 20+ [...]]]></description>
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		<title>Marketing Options shortlisted for three B2B Marketing Awards</title>
		<link>http://www.mointernational.com/blog/marketing-options-shortlisted-for-three-b2b-marketing-awards/</link>
		<comments>http://www.mointernational.com/blog/marketing-options-shortlisted-for-three-b2b-marketing-awards/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 15:39:00 +0000</pubDate>
		<dc:creator>Vanessa Cheal</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=749</guid>
		<description><![CDATA[Marketing Options International (MOI), an international business-to-business (B2B) technology marketing agency headquartered in Walton-on-Thames, Surrey, has been shortlisted in three categories at the 2011 B2B Marketing Awards, the annual showpiece event for the B2B marketing industry. MOI was shortlisted for Best International Campaign and Best Lead Nurturing Campaign for its work on Oracle Corporation’s Power [...]]]></description>
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		<title>The Live Event Lives On</title>
		<link>http://www.mointernational.com/blog/the-live-event-lives-on/</link>
		<comments>http://www.mointernational.com/blog/the-live-event-lives-on/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 10:38:27 +0000</pubDate>
		<dc:creator>Ben Ford</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=736</guid>
		<description><![CDATA[Recently, live events have had to roll with some powerful punches – but they’re still on their feet, and they’re coming back swinging. Claire Weekes’s feature on virtual events in this month’s issue of B2B Marketing has made me think about virtual vs. live events, and which offer more value to B2B marketers today. It’s [...]]]></description>
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		<title>Marketing Automation in Social Media</title>
		<link>http://www.mointernational.com/blog/marketing-automation-in-social-media/</link>
		<comments>http://www.mointernational.com/blog/marketing-automation-in-social-media/#comments</comments>
		<pubDate>Tue, 24 May 2011 14:36:11 +0000</pubDate>
		<dc:creator>James Browne</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=726</guid>
		<description><![CDATA[&#160; In the fast changing space of social media it’s vital you are able manage time efficiently when engaging with the C-Level on a daily basis. It can become very easy to spend your whole working day (and beyond) researching, writing, posting and following up on your social media content, in the hopes that it [...]]]></description>
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		<title>How to Set Up a Successful LinkedIn Group</title>
		<link>http://www.mointernational.com/blog/how-to-set-up-a-successful-linkedin-group/</link>
		<comments>http://www.mointernational.com/blog/how-to-set-up-a-successful-linkedin-group/#comments</comments>
		<pubDate>Tue, 03 May 2011 14:14:39 +0000</pubDate>
		<dc:creator>Ben D</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mointernational.com/?p=722</guid>
		<description><![CDATA[It’s easy enough to set up a LinkedIn Group. Click the little green plus sign, think of a name, type in a few words about what you would like to discuss and hit ‘create’. Simple. Setting up a successful LinkedIn Group, however, is a very different matter. Most marketing professionals now understand that running a [...]]]></description>
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