Viral marketing
Spreading a brand message using word of mouth (or electronically - 'word of mouse') from a few points of dissemination. Typical techniques include using email messages, jokes, web addresses, film clips and games that get forwarded on electronically by recipients
Virtual community
A community that exists and interacts online.
Vision
The long-term aims and aspirations of the company for itself.
White Hat SEO
White Hat SEO is the process of following regulations and methods of legitimate and ethical SEO.
War horse
A product with a large market share of a declining market.
Word of Mouth
The spreading of information through human interaction alone. Some campaigns have used this as key element, for example, the British Gas privatisation's 'ask Sid' promotion. Also see 'Viral marketing'.
Widget
A small application that provides specific functions such as hit counter, twitter feed, latest blog post links or other automatically updated lists.
Wiki
A wiki is a website page or collection of pages that are easy to update or edit and includes content from a number of different users. Wikipedia is the most well known of this type of site.
Wordpress
WordPress is a content management system or open source publishing system created mainly for blogging. It is designed to make it easier for managing content that is updated on a regular basis.
Wordtracker
Wordtracker is tool that is used to research keywords that are relevant to a publisher’s website.
XML Sitemap
XML Sitemap – Designed for search engines, an XML sitemap is the means of organising a website. It will identify the URL and the data under each section.
Yahoo
A major search engine and web company created in 1994 by Jerry Yang and David Filo.
