Careline Services recruited Marketing Options International to develop a powerful new brand identity. The company had become a leading UK provider in its field, but the brand had little marketplace recognition despite an impressive blue-chip client list. Business opportunities were generally limited to word-of-mouth, because the value proposition was misunderstood.

Working closely with senior management, we designed a new visual style and strapline that is instantly clear and recognisable by the audience. We developed a search-optimised website and collateral materials including sales brochures, case studies, stationery and brand guidelines. Launched in 2009, the new brand has received positive acclaim from prospective clients and the media.

Amdocs briefed Marketing Options International to develop a marketing strategy that would position them as a 'best of breed' solutions provider. They wanted to influence and engage 300 key telecoms customers in ANZ and SEA, by demonstrating how much they cared about their customers' success. We developed a high value direct marketing campaign using the perfume brand Obsession...

The high value, 2-part campaign heavily promoted some of Amdocs's key successes with telecom customers in the region. Each target was sent a personalised, gift-wrapped box containing a bottle of perfume, or a branded memory card which linked to a microsite. The campaign resulted in a 10% response rate, leading to 20 face-to-face engagement meetings.

Cognizant needed a high profile exhibition stand, drinks reception and evening gala dinner. Marketing Options International provided both strategic and practical solutions to develop a completely integrated exhibition campaign encompassing both electronic and physical invitations to a highly targeted database, pre-event planning and execution of the exhibition space and evening dinner.

We worked with Cognizant to develop a skiing theme that provided a 'high performance' message which tied perfectly to the brand. This ran through all pre-event communications and allowed for eye-catching graphics and activities on site - complete with a erfect machine and snow bar! The event directly generated 127 pan-European leads which developed into several valuable business opportunities.

Following our successful launch of their international brand in the UK, Crystal CG International wanted to host a networking event to display their ground-breaking 3D visualisation capabilities to their target audiences. We designed a creative audience generation campaign featuring a stunning 3D grasshopper image, warm colours from the brand palette and a light, summery copy theme.

100 guests will join Crystal CG for the Open House event at their London Office. An initial engagement invite emailed to 196 existing customers and prospects achieved a 45% open rate with 12% response. An equally successful, targeted follow-up mailing resulted in 77% of the required numbers being reached - topped up by a third email to a new list.

EMC wanted a senior level lunch for Government sector IT executives. We were briefed to provide event management, external speaker sourcing, partner sponsorship and event communications. We developed a series of creative elements from tactical emails and web banners through to onsite branding and collaterals - and sourced Peter Costello, MP, as the relevant speaker.

The event achieved 96 registrations with 85 attending on the day. Every delegate who filled out their feedback form received a signed copy of Peter Costello's book, hand-delivered via a one-to-one meeting set up by the account manager or sponsoring partner as part of the event follow-up.

Following their recent acquisition, Oracle and Sun had to ensure their two exhibition spaces at Healthcare trade show WoHIT 2010, originally planned as separate entities, became a complementary presence. Using the very latest 3D exhibition planning technology, Marketing Options International developed two eye-catching stands, reflecting each brand while ensuring consistency between designs.

Our on-site team ensured a quality experience throughout the show - managing collaterals and using multi-faceted messaging to drive delegates between both stands. We also organised an executive networking dinner at an exclusive venue, where delegates dined al fresco high above Barcelona, which was a huge success with 80+ attendees.

Oracle's Policy Automation solution for the Public Sector is an innovative, scalable product family designed to enable fairness, consistency and cost-efficiency in a key area, for government agencies throughout the world. With new releases in 2010 Oracle wanted to raise awareness, evoke interest and generate sales pipeline amongst UK Public Sector decision makers.

Marketing Options International devised a themed, tactical online campaign offering free download of an exclusive Policy Automation Crisis report, produced by the Economist Intelligence Unit. We ran off-page advertising, advertorial, text links, newsletter alerts and banners. Results were exceptional: 1000+ click-throughs in 1 month and the lead generation target exceeded by 300%.

Oracle User Productivity Kit (UPK) is a collaborative platform that enables enterprises to accelerate the new software adoption among end users. Following an acquisition, Oracle launched a new version of UPK with a more extensive feature-set that could generate vast up-sell and cross-sell opportunities. Marketing Options International were briefed to raise awareness throughout key global markets.

Using the creative theme 'Get Productive from Day One', we developed a targeted email marketing campaign with the objective of driving the audience to register and attend a live interactive UPK webinar. During a 4-week period, the email campaign achieved an average 17% click-thru rate, leading to 680 prospects registering to attend the live webinar, resulting in a 64% show rate.

To increase awareness and influence within the UK FTSE 100, salesforce.com wanted to launch a new marketing initiative that inspired 250 targets to book a personal meeting to discuss their CRM requirements. Marketing Options International were briefed to develop a highly creative 1-2-1 campaign that would gain the attention of senior decision makers in these organisations.

Using a large toy dinosaur for impact, we rolled out a highly targeted multi-touch DM campaign on the theme 'CRM systems on the edge of extinction'. The campaign was extremely successful and resulted in a series of meeting appointments being booked and a $250k contract secured.

Sapient wanted to launch a new test application to CIOs in major European organisations and secure face-to-face appointments. Sapient believed that when demonstrated, their new tool worked like magic and could cut testing costs by half. They approached Marketing Options International to develop an inspirational 1-2-1 campaign that would create impact and get past gatekeepers.

We rolled out a highly targeted multi-touch DM and eDM campaign themed "It's a Kind of Magic" - sending every target a toy rabbit in a hat, hand-delivered with a personalised letter introducing the product, with a face-to-face meeting invitation. Sapient generated 6 major appointments from the 125 businesses approached, including meetings with Airbus, BMW and Deutsche Telecom.

Steria wanted to raise awareness of their new BPO solution and strengthen 'warm' relationships with 30 key C-level decision makers. Leveraging Steria's relationship with the Renault ING F1 team, Marketing Options International planned, managed and delivered an exclusive evening dinner featuring a keynote address from Bob Bell, the technical director at Renault F1.

Hosted at a prestigious London venue, we positioned the event as an 'inspirational opportunity for networking, thought-leadership and fresh insight'. It was promoted through personalised DM/eDM invitations, with personal phone call follow-up. 90% of the 30 invitees responded, with 19 actually attending. Feedback was incredible, and resulted in several ongoing business opportunities.

Verint asked Marketing Options International to help launch a business development campaign within their partners, BT. The campaign aimed at increasing awareness of the join Verint/BT proposition to drive opportunities, targeting IT and Operations decision-makers in UK Contact Centres. We designed a series of eNewsletters on the topical theme 'Survival Skills for Tough Economies',

The eNewsletters were sent over 2 months and offered latest tips, best practices and technology advice on running contact centres efficiently during economic turmoil, with supporting brochures and white papers also provided. The campaign culminated with an executive breakfast briefing at BT Centre. Overall we generated 300+ leads and attracted 75 high quality delegates to the event.