Oracle Corporation US

2010 Oracle OpenWorld post conference e-zine.

Following another ground-breaking Oracle OpenWorld conference, Marketing Options International were delighted to be asked to design and execute the post-event follow up communication to all delegates and partners. To create impact and enable recipients to get clear updates on all the highlights from OpenWorld, MOI created an interactive e-zine which featured an essential review of the event, as well as keynote downloads and an important ‘save the date’ advert for OpenWorld 2011.

Careline Services

“Engage” e-zine achieves a 25% open rate

Marketing Options International were asked to produce Careline’s first ever customer-focused e-zine communication, aimed at raising brand awareness and business value. Following their acquisition by HGSL in 2010, this was also Careline’s opportunity to promote their extended reach and services capability. The e-zine was distributed on quarterly basis and set up as a magazine-style layout with micro-sites containing topical industry news, customer case studies and “human interest” stories.

Careline Services

“Engaging with Care” Brand Re-Launch

Careline Services recruited Marketing Options International to develop a powerful new brand identity. The company had become a leading UK provider in its field, but the brand had little marketplace recognition despite an impressive blue-chip client list. Business opportunities were generally limited to word-of-mouth, because the value proposition was misunderstood.

Cognizant

“Room to Grow - brand awareness and audience engagement

Cognizant engaged Marketing Options International to help them generate high levels of delegate traffic during Gartner Outsourcing Summit 2010. To compliment Cognizant’s key business proposition around “sustainable growth”, the MOI team created a jungle themed stand design, transforming the floor space with grass, tress and organic edible bugs. The bugs were displayed for attendees to sample.

Cognizant

Gartner BI Summit, The Hague

Cognizant needed a high profile exhibition stand, drinks reception and evening gala dinner. Marketing Options International provided both strategic and practical solutions to develop a completely integrated exhibition campaign encompassing both electronic and physical invitations to a highly targeted database, pre-event planning and execution of the exhibition space and evening dinner.

Amdocs

‘Obsessed with Success’ Appointment Setting

Amdocs briefed Marketing Options International to develop a marketing strategy that would position them as a ‘best of breed’ solutions provider. They wanted to influence and engage 300 key telecoms customers in ANZ and SEA, by demonstrating how much they cared about their customers’ success. We developed a high value direct marketing campaign using the perfume brand Obsession.

Crystal CG International

Summer Networking Party

Following our successful launch of their international brand in the UK, Crystal CG International wanted to host a networking event to display their ground-breaking 3D visualisation capabilities to their target audiences. We designed a creative audience generation campaign featuring a stunning 3D grasshopper image, warm colours from the brand palette and a light, summery copy theme.

EMC

Government Networking Lunch, Canberra

EMC wanted a senior level lunch for Government sector IT executives. We were briefed to provide event management, external speaker sourcing, partner sponsorship and event communications. We developed a series of creative elements from tactical emails and web banners through to onsite branding and collaterals - and sourced Peter Costello, MP, as the relevant speaker.

EMC

Information Governance - ANZ

EMC briefed Marketing Options International (MOI) to develop an integrated campaign for the information governance product portfolio to help raise awareness and generate leads within, what is a new market for EMC. MOI created a series of communication pieces for the various distribution channels they wanted to market to. These included; a postcard flyer to distribute at an event driving people to a microsite; a series of web banners for placement across relevant emedia; a 2D followed by a 3D direct mail piece targeted at the specific contacts EMC had built from their internal sources.

Oracle Corporation APAC

APAC Powerdays Webinar Series

In December 2010, MOI was asked to run the APAC Technical Marketing webcast series, called Powerdays. This required designing a marketing and support plan across three languages (English, Chinese, Korean) with the aim of creating stronger audience interest and a higher volume of sales leads. To facilitate this goal, MOI investigated creative ways of nurturing the current community and its reach through impactful communication pieces and more effective marketing techniques.

Oracle Corporation EMEA

WoHIT 2010 Exhibition, Barcelona

Following their recent acquisition, Oracle and Sun had to ensure their two exhibition spaces at Healthcare trade show WoHIT 2010, originally planned as separate entities, became a complementary presence. Using the very latest 3D exhibition planning technology, Marketing Options International developed two eye-catching stands, reflecting each brand while ensuring consistency between designs.

Oracle Corporation UK

Online Lead Generation

Oracle’s Policy Automation solution for the Public Sector is an innovative, scalable product family designed to enable fairness, consistency and cost-efficiency in a key area, for government agencies throughout the world. With new releases in 2010 Oracle wanted to raise awareness, evoke interest and generate sales pipeline amongst UK Public Sector decision makers.

Oracle Corporation US

VIP Hospitality Oracle OpenWorld 2010, San Francisco

Oracle OpenWorld is an annual 5 day conference and exhibition attracting over 50,000 attendees globally. For the 3rd year running, Oracle has engaged MOI to organise and run multiple hospitality events around the Conference to ensure that customers have a memorable experience from every aspect of the show. Each event provided the perfect opportunity for Oracle to reinforce relationships with their customers in a fun and relaxed environment.

Oracle Corporation US

‘Get Productive’ Webinar

Oracle User Productivity Kit (UPK) is a collaborative platform that enables enterprises to accelerate the new software adoption among end users. Following an acquisition, Oracle launched a new version of UPK with a more extensive feature-set that could generate vast up-sell and cross-sell opportunities. Marketing Options International were briefed to raise awareness throughout key global markets.

Salesforce.com

‘Extinction’ Lead Generation

To increase awareness and influence within the UK FTSE 100, salesforce.com wanted to launch a new marketing initiative that inspired 250 targets to book a personal meeting to discuss their CRM requirements. Marketing Options International were briefed to develop a highly creative 1-2-1 campaign that would gain the attention of senior decision makers in these organisations.

Sapient

‘Magic’ Lead Nurture Programme

Sapient wanted to launch a new test application to CIOs in major European organisations and secure face-to-face appointments. Sapient believed that when demonstrated, their new tool worked like magic and could cut testing costs by half. They approached Marketing Options International to develop an inspirational 1-2-1 campaign that would create impact and get past gatekeepers.

Steria

Executive ‘Formula 1’ Networking Dinner

Steria wanted to raise awareness of their new BPO solution and strengthen ‘warm’ relationships with 30 key C-level decision makers. Leveraging Steria’s relationship with the Renault ING F1 team, Marketing Options International planned, managed and delivered an exclusive evening dinner featuring a keynote address from Bob Bell, the technical director at Renault F1.

Verint

‘Survival skills’ eNewsletter Series

Verint asked Marketing Options International to help launch a business development campaign within their partners, BT. The campaign aimed at increasing awareness of the joint Verint/BT proposition to drive opportunities, targeting IT and Operations decision-makers in UK Contact Centres. We designed a series of eNewsletters on the topical theme ‘Survival Skills for Tough Economies’,