Following another ground-breaking Oracle OpenWorld conference, Marketing Options International were delighted to be asked to design and execute the post-event follow up communication to all delegates and partners. To create impact and enable recipients to get clear updates on all the highlights from OpenWorld, MOI created an interactive e-zine which featured an essential review of the event, as well as keynote downloads and an important 'save the date' advert for OpenWorld 2011.

Key to the success of the e-zine however was its easy to navigate functionality and ability to consolidate all the key topic areas covered at the event - Applications, Database, Middleware, Server & Storage and Industries into one clear piece communication piece.

Marketing Options International were asked to produce Careline's first ever customer-focused e-zine communication, aimed at raising brand awareness and business value. Following their acquisition by HGSL in 2010, this was also Careline's opportunity to promote their extended reach and services capability. The e-zine was distributed on quarterly basis and set up as a magazine-style layout. Each story clicked through to a micro-site containing a topical...

industry news, customer case studies and "human interest" stories exemplifying Careline's caring attitude. 1,413 emails were sent, of which 94.1% were received. The open rates were excellent with a 24.6% unique open rate and 8.3% unique click through rate. The Google analytics report gave us insight into the most popular links, which pages were frequented the most as well as the average user time on the site.

Careline Services recruited Marketing Options International to develop a powerful new brand identity. The company had become a leading UK provider in its field, but the brand had little marketplace recognition despite an impressive blue-chip client list. Business opportunities were generally limited to word-of-mouth, because the value proposition was misunderstood.

Working closely with senior management, we designed a new visual style and strapline that is instantly clear and recognisable by the audience. We developed a search-optimised website and collateral materials including sales brochures, case studies, stationery and brand guidelines. Launched in 2009, the new brand has received positive acclaim from prospective clients and the media.

Cognizant engaged Marketing Options International to help them generate high levels of delegate traffic during Gartner Outsourcing Summit 2010. To compliment Cognizant's key business proposition around "sustainable growth", the MOI team created a jungle themed stand design, transforming the floor space with grass, tress and organic edible bugs. The bugs were displayed for attendees to sample.

These included:

• Vodkalix Lollipops with scorpions
• Antlicks lollipops
• Tequila worm lollipops
• Thai green curry crickets
• Ovenbaked tarantulas

Cognizant's presence generated a lot of buzz and was by far the busiest stand. To everyone's amazement not a single bug was left!

Cognizant needed a high profile exhibition stand, drinks reception and evening gala dinner. Marketing Options International provided both strategic and practical solutions to develop a completely integrated exhibition campaign encompassing both electronic and physical invitations to a highly targeted database, pre-event planning and execution of the exhibition space and evening dinner.

We worked with Cognizant to develop a skiing theme that provided a 'high performance' message which tied perfectly to the brand. This ran through all pre-event communications and allowed for eye-catching graphics and activities on site - complete with a erfect machine and snow bar! The event directly generated 127 pan-European leads which developed into several valuable business opportunities.

Amdocs briefed Marketing Options International to develop a marketing strategy that would position them as a 'best of breed' solutions provider. They wanted to influence and engage 300 key telecoms customers in ANZ and SEA, by demonstrating how much they cared about their customers' success. We developed a high value direct marketing campaign using the perfume brand Obsession...

The high value, 2-part campaign heavily promoted some of Amdocs's key successes with telecom customers in the region. Each target was sent a personalised, gift-wrapped box containing a bottle of perfume, or a branded memory card which linked to a microsite. The campaign resulted in a 10% response rate, leading to 20 face-to-face engagement meetings.

Following our successful launch of their international brand in the UK, Crystal CG International wanted to host a networking event to display their ground-breaking 3D visualisation capabilities to their target audiences. We designed a creative audience generation campaign featuring a stunning 3D grasshopper image, warm colours from the brand palette and a light, summery copy theme.

100 guests will join Crystal CG for the Open House event at their London Office. An initial engagement invite emailed to 196 existing customers and prospects achieved a 45% open rate with 12% response. An equally successful, targeted follow-up mailing resulted in 77% of the required numbers being reached - topped up by a third email to a new list.

EMC wanted a senior level lunch for Government sector IT executives. We were briefed to provide event management, external speaker sourcing, partner sponsorship and event communications. We developed a series of creative elements from tactical emails and web banners through to onsite branding and collaterals - and sourced Peter Costello, MP, as the relevant speaker.

The event achieved 96 registrations with 85 attending on the day. Every delegate who filled out their feedback form received a signed copy of Peter Costello's book, hand-delivered via a one-to-one meeting set up by the account manager or sponsoring partner as part of the event follow-up.

EMC briefed Marketing Options International (MOI) to develop an integrated campaign for the information governance product portfolio to help raise awareness and generate leads within, what is a new market for EMC.
MOI created a series of communication pieces for the various distribution channels they wanted to market to. These included; a postcard flyer to distribute at an event driving people to a microsite; a series of web banners for placement across relevant emedia...

... a 2D direct mailer followed by a 3D direct mail piece targeted at the specific contacts EMC had built from their internal sources.
The campaign has resulted in numerous opportunities and marketing leads with follow up still in process. MOI have since been engaged to develop a continuation online campaign to strengthen awareness and plan to introduce some social media activity.

In December 2010, MOI was asked to run the APAC Technical Marketing webcast series, called Powerdays. This required designing a marketing and support plan across three languages (English, Chinese, Korean) with the aim of creating stronger audience interest and a higher volume of sales leads. To facilitate this goal, MOI investigated creative ways of nurturing the current community and its reach through impactful communication pieces and more effective marketing techniques.

These included the introduction of subject line testing, comprehensive speaker briefings, interactive survey questions, live Q&A facilitation, telemarketing to handpicked contacts and revised PowerPoint slides.

To date, the program has resulted in 4,500+ webcast registrations, with over 2,800 attendees from the APAC region.

Following their recent acquisition, Oracle and Sun had to ensure their two exhibition spaces at Healthcare trade show WoHIT 2010, originally planned as separate entities, became a complementary presence. Using the very latest 3D exhibition planning technology, Marketing Options International developed two eye-catching stands, reflecting each brand while ensuring consistency between designs.

Our on-site team ensured a quality experience throughout the show - managing collaterals and using multi-faceted messaging to drive delegates between both stands. We also organised an executive networking dinner at an exclusive venue, where delegates dined al fresco high above Barcelona, which was a huge success with 80+ attendees.

Oracle's Policy Automation solution for the Public Sector is an innovative, scalable product family designed to enable fairness, consistency and cost-efficiency in a key area, for government agencies throughout the world. With new releases in 2010 Oracle wanted to raise awareness, evoke interest and generate sales pipeline amongst UK Public Sector decision makers.

Marketing Options International devised a themed, tactical online campaign offering free download of an exclusive Policy Automation Crisis report, produced by the Economist Intelligence Unit. We ran off-page advertising, advertorial, text links, newsletter alerts and banners. Results were exceptional: 1000+ click-throughs in 1 month and the lead generation target exceeded by 300%.

Oracle OpenWorld is an annual 5 day conference and exhibition attracting over 50,000 attendees globally. For the 3rd year running, Oracle has engaged MOI to organise and run multiple hospitality events around the Conference to ensure that customers have a memorable experience from every aspect of the show. Each event provided the perfect opportunity for Oracle to reinforce relationships with their customers in a fun and relaxed environment.

This year, MOI planned, managed and delivered 3 unique events:

• UK Customer Wine Tour in Napa Valley for 20 key customers.
• EMEA Customer Drinks Reception for 300 key delegates at the magnificent San Francisco, City Hall.

• Exclusive Key Accounts Dinner for 40 customers, held at the Michelin-starred One Market Restaurant.

Oracle User Productivity Kit (UPK) is a collaborative platform that enables enterprises to accelerate the new software adoption among end users. Following an acquisition, Oracle launched a new version of UPK with a more extensive feature-set that could generate vast up-sell and cross-sell opportunities. Marketing Options International were briefed to raise awareness throughout key global markets.

Using the creative theme 'Get Productive from Day One', we developed a targeted email marketing campaign with the objective of driving the audience to register and attend a live interactive UPK webinar. During a 4-week period, the email campaign achieved an average 17% click-thru rate, leading to 680 prospects registering to attend the live webinar, resulting in a 64% show rate.

To increase awareness and influence within the UK FTSE 100, salesforce.com wanted to launch a new marketing initiative that inspired 250 targets to book a personal meeting to discuss their CRM requirements. Marketing Options International were briefed to develop a highly creative 1-2-1 campaign that would gain the attention of senior decision makers in these organisations.

Using a large toy dinosaur for impact, we rolled out a highly targeted multi-touch DM campaign on the theme 'CRM systems on the edge of extinction'. The campaign was extremely successful and resulted in a series of meeting appointments being booked and a $250k contract secured.

Sapient wanted to launch a new test application to CIOs in major European organisations and secure face-to-face appointments. Sapient believed that when demonstrated, their new tool worked like magic and could cut testing costs by half. They approached Marketing Options International to develop an inspirational 1-2-1 campaign that would create impact and get past gatekeepers.

We rolled out a highly targeted multi-touch DM and eDM campaign themed "It's a Kind of Magic" - sending every target a toy rabbit in a hat, hand-delivered with a personalised letter introducing the product, with a face-to-face meeting invitation. Sapient generated 6 major appointments from the 125 businesses approached, including meetings with Airbus, BMW and Deutsche Telecom.

Steria wanted to raise awareness of their new BPO solution and strengthen 'warm' relationships with 30 key C-level decision makers. Leveraging Steria's relationship with the Renault ING F1 team, Marketing Options International planned, managed and delivered an exclusive evening dinner featuring a keynote address from Bob Bell, the technical director at Renault F1.

Hosted at a prestigious London venue, we positioned the event as an 'inspirational opportunity for networking, thought-leadership and fresh insight'. It was promoted through personalised DM/eDM invitations, with personal phone call follow-up. 90% of the 30 invitees responded, with 19 actually attending. Feedback was incredible, and resulted in several ongoing business opportunities.

Verint asked Marketing Options International to help launch a business development campaign within their partners, BT. The campaign aimed at increasing awareness of the joint Verint/BT proposition to drive opportunities, targeting IT and Operations decision-makers in UK Contact Centres. We designed a series of eNewsletters on the topical theme 'Survival Skills for Tough Economies',

The eNewsletters were sent over 2 months and offered latest tips, best practices and technology advice on running contact centres efficiently during economic turmoil, with supporting brochures and white papers also provided. The campaign culminated with an executive breakfast briefing at BT Centre. Overall we generated 300+ leads and attracted 75 high quality delegates to the event.