Deeper social insight.
For better social engagement.

Social media monitoring offers a unique opportunity to understand what people are saying about your brand, offering and competitors. In the age of ‘Pull’ marketing, it has become a vital part of the B2B marketing toolkit. Our social media monitoring services uncover the online conversations around your business, enabling you to develop an effective social media marketing strategy.

We combine the latest social media monitoring tools with deep analytical insight to track online conversations that are relevant to your business and marketing goals. We identify the most relevant conversations, communities and influencers – and enable you to turn ‘market buzz’ into actionable social media marketing strategies that deliver real, measurable results.

Our social media monitoring services include:

Listening Report

A Listening Report gives you a comprehensive, panoramic and actionable view of all conversations concerning your brand, competitors and your industry. It will help you to understand:

• The online networks, communities, influencers and topics that matter to your business
• What your customers and prospects think of your brand, your offering and your competitors
• Exactly what your audience is looking for, from you or your competitors
• Where they are in the buying cycle and where they look for advice and recommendations
• What kind of content will address their needs and lead them deeper into the buying cycle
• Where you could benefit from joining in with the conversation

Buzz Monitoring

Buzz Monitoring provides ongoing insight into social media activity in your marketplace. It helps you to decide where, when and with whom to engage online, by offering:

• Commented breakdowns of online conversations around your brand and/or industry
• Reports and alerts delivered on a weekly, daily or real-time basis depending on your needs
• Specific conversations, influencers and sites that are most valuable to your business
• Trends in conversations, sentiment and competitor activity
• Recommendations for when and where to engage

An initial Listening Report followed by ongoing buzz monitoring provides the ideal platform for translating ‘market buzz’ into targeted, closed-loop marketing strategies that deliver real, measurable results.

Contact us to learn more about how our social media monitoring services can help you use social media to draw your audience deeper into the buying cycle.