Businesses compete more effectively when they are winning the battle for brand recognition, preference and loyalty. Marketing Options International provides the expertise you need to raise your profile, positioning and reputation within your target markets and existing customers.
We will work with you to develop a new corporate brand identity and manage its successful, scalable implementation in global markets.
First we will consult with you in-depth about your brand strategy - where you are now, and where you want to be. Our aim is to determine your market positioning, business messages, product offering, sales strategy and USPs. We can also conduct Market Intelligence research to evaluate potential customers in your target segments and territories.
Then we define your key value propositions and a messaging platform to accurately communicate and reinforce your message to your audience. This is our foundation for developing an integrated identity system that clearly expresses your brand in a fresh and compelling way, building authenticity and trust with your audience.
Your brand identity comprises a host of visual elements, from a logo re-design to a complete image library and colour identity system - for use in print, on the web, in company documents and presentations. But it also describes your unique tone-of-voice - the type of language you use, your writing style, even international spelling conventions.
We will design, create and produce a complete, co-ordinated set of assets and guidelines that can be used across the business and by your marketing partners. Everything you need to create fresh, consistent and powerful communications that add real value to your bottom line.
Brand Expertise
- Logo design & marketing strapline
- Typeface and colour palette
- Image library & graphics
- Brand identity guidelines
- Messaging platform
- Boiler plate text
- Corporate stationery
- Email signature
- PowerPoint theme
Contact us to discuss how we can develop your brand to become more powerful in the marketplace.
You really got under the skin of our business and were able to showcase Steria's services, position us as experts and most importantly raise brand recognition and build pipeline sales.
Wendy Thompson
Head of External Communications
Steria
