Social Media Monitoring
for digital marketing strategy.
Social media monitoring underpins digital marketing. As a B2B technology marketing agency, we have developed a unique mix of social media monitoring tools perfectly suited to B2B technology companies covering mainstream and niche social media conversations.Online brand monitoring delivers real time sentiment analysis around a brand and identifies key influencers. Proactive listening informs digital marketing strategy and social media engagement by tracking relevant conversations from customers, influencers and communities.
Our social media monitoring drives digital marketing strategy and social media implementation through two services.
Listening ReportsA Listening Report gives a comprehensive view of all conversations concerning your brand, competitors and industry. Deep analytical insight into your brand’s online reputation pinpoints the target audiences’ opinion and guides the creation of digital content to stimulate lead generation and improve positive word of mouth. We can then use our capabilities as an integrated marketing agency to full effect, combining powerful digital content creation with an informed social media strategy. A Listening Report is also an evaluation tool that can calculate a digital marketing return on investment (ROI) based on social media traffic, lead generation and sentiment analysis.
Buzz MonitoringBuzz Monitoring provides ongoing, real time insight into social media activity in your marketplace. It keeps a brand informed of the opportunities and threats in the marketplace, giving a brand the flexibility to react in the fastest way possible. As an integrated marketing agency we believe proactive social media monitoring gives brands the ability to turn ‘market buzz’ into measurable results such as sales lead generation or brand awareness.
Contact us to learn more about how our social media monitoring services can help you use social media to draw your audience deeper into the buying cycle.