Socialise the enterprise.
Realise the potential.
We help clients to improve marketing effectiveness through a strategic approach to social media marketing – enabling you to reach out and deepen customer relationships in engaging, innovative ways.With social media you can incorporate Pull marketing techniques as part of your integrated marketing mix. This adds a new dimension to demand-creation, lead-nurturing, thought-leadership and community-building campaigns. And leverages the power of the marketplace to build brand awareness, consideration and competitive positioning.
Our Social Media strategy team will work with you to develop and implement successful enterprise social media solutions. We can help identify and address key strategic and corporate issues, develop a business case to gain senior level endorsement – and put in place effective plans for the management, governance, operation, training and support of your social media marketing program.
Our social media strategy services cover three core areas:
Social Media Profile OptimisationWe help clients to choose and use the most appropriate and effective social media channels for their business. This enables you to extend your brand messaging and marketing campaigns to social media platforms such as blogs, Facebook, YouTube, Twitter and LinkedIn. Our consultants will analyse your business goals, marketing focus and current social media use – and profile this against the social media landscape. We can then advise on a cohesive mix of channels that form a hub for content distribution, customer acquisition and retention – aligned and embedded with your overall marketing mix.
Social Media Engagement StrategiesWe work with our clients to create strategies and processes that enable you to run your own social media engagement program. This can involve virtual teams, internal communications, coaching support, editorial resources and monitoring/reporting frameworks – often across complex global hierarchies. We can create a platform of internal social networking capability – so that your people can engage confidently with external audiences to build brand awareness, share of mind and customer advocacy. We also offer dedicated social media engagement training for employees.
Social Media PolicyWe will consult with you to develop a formal policy framework that includes best practices and engagement guidelines. This enables and liberates your employees to participate fully in social media on the company’s behalf – adding their own voice and insight to core company messaging, within a framework of compliance and consistency.
Working with Marketing Options International on your social media marketing will enable you to cost-effectively increase advocacy for your brand, manage your organisation’s reputation and improve your share of voice online.
Contact us to find out how we can help you incorporate social media marketing into your strategic communications mix